Accident Awareness Tour

IBC is a partner of Accident Awareness, an organization dedicated to making students and other road users aware of the dangers they face.

Reaching all audiences

For the past few years, IBC has been a partner of Accident Awareness, an organization dedicated to reaching audiences of all ages with a message about the often fatal consequences of car accidents.

With IBC support, Accident Awareness organizes a tour of Québec schools. Experts use sometimes dramatic videos of road accidents to make students more aware of the consequences of certain kinds of behaviour. Practical advice emphasizes what they can do to be safe as drivers, passengers, and pedestrians.